http://www.devon-web-design.co.uk/ The latest blog articles from Soapbox en-uk Wed, 19 Nov 2008 17:12:37 GMT Wed, 19 Nov 2008 17:12:37 GMT http://blogs.law.harvard.edu/tech/rss Integralvision RSS Generator 1.0 admin@soapbox.co.uk (David) admin@integralvision.co.uk (Admin) http://www.devon-web-design.co.uk/blog/Welcome_to_Devon_Web_Design_Soapbox/ This brand new site has just been launched and we are busy writing the content. Rest assured the hairs will stand up on the back of your neck when you hear our true stories of ne'er-do-wells and wrong doers in the web design world. Mon, 01 Aug 2022 00:00:00 GMT http://www.devon-web-design.co.uk/blog/Welcome_to_Devon_Web_Design_Soapbox/ admin@soapbox.co.uk (DT) Devon Web Design http://www.devon-web-design.co.uk/blog/Creating_a_sense_of_community/ A sense of community can be a powerful stickiness builder and an effective marketing advantage. You are basically marketing your company ethos and a lifestyle choice. Community features, by their very nature are the best way to put this across. A sticky site attracts people to your site, holds them and keeps them coming back for more. The more often people come to your site and the longer they stay, the more... Wed, 27 Aug 2008 00:00:00 GMT http://www.devon-web-design.co.uk/blog/Creating_a_sense_of_community/ admin@soapbox.co.uk (AF) E-marketing http://www.devon-web-design.co.uk/blog/Linking_Strategies/ How Important are Links?The method of establishing a site's importance by its incoming links was pioneered by Google, but has since been adopted, by many of the other top search engines. In simple terms, when Google sees a link to your site it counts rather like a 'vote'. If that 'vote' comes from a small site with low PageRank and not many visitors, Google may well ignore it altogether. However, should that... Mon, 18 Aug 2008 00:00:00 GMT http://www.devon-web-design.co.uk/blog/Linking_Strategies/ admin@soapbox.co.uk (AF) E-marketing SEO http://www.devon-web-design.co.uk/blog/Pay_Per_Click_Advertising/ Pay Per Click (PPC) is an advertising model where adverts appear alongside targeted content and the advertiser only actually pays for that space when someone clicks on their advert. There are a number of PPC providers, with Google Adwords being the most well known, followed by Yahoo! Search Marketing and Microsoft adCentre.PPC campaigns can be largely categorised into two different systems: Sponsored (or... Mon, 18 Aug 2008 00:00:00 GMT http://www.devon-web-design.co.uk/blog/Pay_Per_Click_Advertising/ admin@soapbox.co.uk (AF) E-marketing SEO http://www.devon-web-design.co.uk/blog/Top_tips_for_SEO/ Homepage Text A lot of consideration should always go into writing homepage text. No matter how much text there is, it should be concise and reader-friendly, written primarily for your customers and only secondarily for search engines. According to their own Guidelines, Google frowns upon keyword stuffing. They recommend you create a useful, information-rich site and write pages that clearly and accurately... Fri, 15 Aug 2008 00:00:00 GMT http://www.devon-web-design.co.uk/blog/Top_tips_for_SEO/ admin@soapbox.co.uk (AF) E-marketing SEO http://www.devon-web-design.co.uk/blog/Devon_SEO_companies_may_get_you_banned/ Shadow DomainsOne common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. Doorway PagesAnother illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries.... Tue, 12 Aug 2008 00:00:00 GMT http://www.devon-web-design.co.uk/blog/Devon_SEO_companies_may_get_you_banned/ admin@soapbox.co.uk (DT) E-marketing SEO http://www.devon-web-design.co.uk/review/Pennywell_Farm_site_review/ While the idea of a farm wired up to the internet may seem a bit strange, for an attraction of Pennywell's standing it's a must. After winning the 2006 Farm of the Year award and being named Visitor Attraction of the Year several times by BBC's Holiday programme, the farm needs something to deal with all the interest. Parents considering a visit can make bookings via the site as well as find practical... Tue, 12 Aug 2008 00:00:00 GMT http://www.devon-web-design.co.uk/review/Pennywell_Farm_site_review/ admin@soapbox.co.uk (NMA) Tourism